What is a career brand? Why is it important to manage your career brand?
Your career brand is your online footprint is viewable by everyone. This means that potential employers and current employers can view all online information about you. This includes photos, comments and anything else you have shared on social media for example. Your online identity can be positive or negative depending on the content viewable about you so everything online is public information.
Think about your online presence as part of your professional portfolio. What would you like others to view about you? If you were a company who carried out some online research about you, would you hire you?